Jim Beam, the world’s leading bourbon brand and an enduring American icon, has announced the re-launch of Jim Beam Black, featuring a premium liquid aged for seven years. This refined expression offers a captivating profile with notes of caramel, vanilla, and rich oak. It provides a smooth and satisfying experience for bourbon enthusiasts worldwide.
Crafting Excellence Through Generations
Crafted under the guidance of seventh and eighth generation Master Distillers Fred and Freddie Noe, Jim Beam Black continues the 229-year family tradition of distilling exceptional bourbon. Fred and Freddie Noe expressed their dedication to quality and craftsmanship, stating, “Jim Beam Black is the culmination of our family’s dedication to crafting the finest bourbon. With each sip, you’re experiencing seven years of careful maturation and a tradition that has been passed down for over two centuries.”
Jim Beam Black’s re-launch includes updated packaging, signaling a more premium and mature whiskey. The new visual identity communicates a sense of quality and refinement. It reflects the craftsmanship and tradition that defines the Jim Beam legacy. Rashidi Hodari, Managing Director of the James B. Beam Distilling Company, highlights the significance of the aging process, saying, “After seven years of patient aging in white oak barrels, something truly magical happens. The bourbon evolves into a deep, rich gold, revealing layers of complexity and depth. Jim Beam Black is the embodiment of time well spent, meant to be shared with those you cherish.”
Celebrating the Jim Beam Black Re-Launch
Jim Beam Black will be celebrated on June 12th at “The Seventh Sense” event in New York City, a multi-sensory journey through taste, smell, touch, sight, sound, and intuition. Guests will experience bespoke Jim Beam Black cocktails and live music, hosted by Fred and Freddie Noe.
The re-released Jim Beam Black is best enjoyed on the rocks or in a classic old-fashioned. It is available for purchase at $24.99 SRP on ReserveBar, Total Wine, Binnys, and select retailers. It will be available in bottle sizes ranging from 50ml to 1.75L, with an ABV of 45% (90 proof). This beloved bourbon is set to redefine the standard of excellence in the whiskey category.
Jim Beam is the world’s best-selling bourbon, crafted by eight generations of family distillers since 1795. Fred Noe, Jim Beam’s seventh Generation Master Distiller, and Freddie Noe, Jim Beam’s eighth Generation Master Distiller, have stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Flavors, and Jim Beam Rye among other offerings. For more information, visit www.jimbeam.com or follow @jimbeamofficial on Instagram.
Suntory Global Spirits is a world leader in premium spirits. They’re known for their craftsmanship of premium whiskies, including Jim Beam and Maker’s Mark; Japanese whiskies, including Yamazaki, Hakushu, Hibiki, and Toki; and leading Scotch brands such as Laphroaig and Bowmore. Suntory Global Spirits also produces leading brands like Tres Generaciones and El Tesoro tequila, Roku and Sipsmith gin. The world leaders has approximately 6,000 employees in nearly 30 countries. Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare, and Giving Back to Society. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
