Award-winning Canadian whisky brand, Crown Royal, proudly continues its legacy of innovation with the release of Crown Royal Single Malt Canadian Whisky. This is the brand’s first venture into the single malt market, offering a unique experience to whisky connoisseurs and adventure-seekers alike. Known for its welcoming taste and smooth finish, Crown Royal provides a premium experience for consumers at any stage of their whisky journey.
Crafted from 100% malted barley grains and distilled in copper, Crown Royal Single Malt Canadian Whisky is ‘cut from the cold.’ Utilizing Canada’s cool climate and topography, the whisky is distilled delicately to achieve an even smoother and more inviting taste, enjoyed by both newcomers and connoisseurs alike.
When consumers try the whisky, they first encounter aromas of creamy vanilla and fruity banana. These aromas give way to flavors of caramel, apple, and baking spices, finishing with lingering hints of spice and warm cinnamon. Whisky lovers attending Bar Convent in Brooklyn, NY on June 11th and 12th can sample Crown Royal’s newest innovation at booth #8B-832.
“We’re proud to continue our tradition and legacy of trailblazing with the newest addition to our portfolio, Crown Royal Single Malt Canadian Whisky. As a leader in whisky, we’re shaking up the category with this new innovation – defined by our signature smoothness and unique, Canadian origin,” said Jesse Damashek, Senior Vice President North American Whiskeys at Diageo. “Our take on this single malt is truly distinct. Every piece of it tells a story – from its origin and distillation process to its stunning packaging design. Cut from the Canadian cold, this Single Malt offers our consumers a whisky that can be enjoyed on any occasion.”
Crown Royal launches its first Single Malt Canadian Whisky, crafted from 100% malted barley and distilled in copper.
On Friday, June 7 at 10 AM ET, Crown Royal will unveil a unique ice sculpture installation at Lower Manhattan’s Brookfield Place (230 Vesey St, New York, NY) to celebrate the launch. The ice sculpture will melt over 24 hours to reveal the Crown Royal Single Malt Canadian Whisky bottle. This pop-up ice sculpture pays homage to the icy landscapes where the liquid is crafted.
Consumers 21+ who visit the pop-up installation on June 7 will receive a ticket to attend the Crown Royal Cocktail Tour. This experience is hosted by Crown Royal across several participating local venues, including Liberty Bistro (255 Liberty St.), Monk McGinn’s (57 Murray St.), and Broadstone (88 Broad St.). At these locations, visitors can enjoy Crown Royal cocktails and have a chance to take home exclusive brand merchandise.
Crown Royal Single Malt has an ABV of 45% and is available nationwide with a suggested retail price of $54.99. It is available in-store and through your favorite online retailers. For the latest updates, follow @crownroyal on Instagram and remember to drink responsibly.
For more information, visit crownroyal.com. Crown Royal encourages all consumers to please enjoy responsibly.
