Beyoncé Knowles-Carter and Mot Hennessy, a sister company of LVMH, have partnered up for SirDavis, a new whisky. The partnership represents a shared vision for American whisky and represents the future of culture and craft.
Four generations later, the legacy comes to life, as SirDavis is available about the world. The name SirDavis honors Davis Hogue, Knowles-Carter’s paternal great-grandfather, who hid whisky bottles in the empty knots of cedar trees.
“I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling,” says SirDavis Founder Beyoncé Knowles-Carter.
“When I discovered that my great-grandfather had been a moonshine man, it felt like my love for whisky was fated. SirDavis is a way for me to pay homage to him, uniting us through a new shared legacy. In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.”
Beyoncé Knowles-Carter and Mot Hennessy Roll Out SirDavis
Hennessy tapped Dr. Bill Lumsden, a highly regarded Master Distiller who worked on Glenmorangie and Ardbeg Scotch whiskies.
Using the brand’s custom mash bill, Lumsden combined traditional whisky-making techniques to achieve an elegant texture that retained the robust and deep flavors typical of classic American rye whiskeys.
“With SirDavis, we looked to challenge the category norms and offer something new in the space,” said Lumsden. “The distinctive grain selection and unusual secondary maturation in sherry casks helped us achieve a signature profile completely unique to SirDavis, one of bold sophistication.”
“SirDavis is not only a revelatory and exceptional American Whisky, which we are very proud of. It is also a testament of the unwavering dedication to craftsmanship, heritage and innovation shared by LVMH and Beyoncé Knowles-Carter,” said Bernard Arnault, Chairman and Chief Executive Officer of LVMH.
