Come for the beer, stay for the games! That’s what Heineken brought to Japanese bars over the last two months. The premium beer united gamers and enthusiasts in selected bars across Japan.
On Monday, March 17, Heineken Japan K.K., which sells and distributes Heineken, held a special event for the gaming community at Shot Bar Propaganda in Roppongi. The event brought together gamers, influencers, and game fans.
As expected, participants plunged into championship-style competition, facing off in a knockout format. After several rounds and tons of beers, the gamer TAKERA CHANNEL was declared the winner. He declared boyishly. “I thoroughly enjoyed Heineken’s unique game event tonight. And the opportunity to socialize with many people in a very relaxed atmosphere.”
Heineken Sets Japanese Bars Ablaze with Gaming Competition
Visitors and enthusiasts at the show enjoyed a tournament-style Omen of Sorrow game, a popular Japanese video game. Shin Suda, Marketing Director at Heineken Japan, expressed his confidence that the program would be a success.
“Heineken is delighted to collaborate with Omen of Sorrow to bring this unique event to Tokyo. With Japan being the world’s most creative gaming market, we are proud to have been able to offer something new to our communities.
“By reviving a multiplayer functions game server. We believe that we have been able to reconstruct a place where friends who share common interests can naturally connect. Games and bars are two of the most important communities where people can connect, so blending these worlds felt like a natural setting for socialization.”
Henekin is considered a top favorite in Japan and Europe. where it is promoted as the premium beer. According to PR News Wire, “The Group offers more than 300 beers, craft beers and ciders for the international and domestic markets.”
Henekin declares that “We are committed to innovation, long-term brand investment, moderate sales, and focused cost management, as well as embedding sustainability into our business through Brewing a Better World.”
