With its new and improved appearance, Tiger Beer ushers in a thrilling new era that is both faithful to its heritage and optimistic about the future. If you consume a quart bottle of Tiger or Tiger Crystal between November 25, 2024, and December 31, 2025, you have the chance to win a concealed cash reward worth $ 880,880.
Notably, Tiger has strong community ties, having been born on Singaporean streets. The company launched the ‘Huat in the Heartlands’ contest, welcoming a new era of the brand’s tradition to bring Christmas happiness to neighborhoods.
An essential aspect of Singaporean culture is the connections made in everyday settings like coffee shops and hawker centers, and this is a tribute to Tiger, a local icon.
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Celebrations are nothing new to the Asian beer company. The first can of Singaporean beer was released in 1965 by Tiger® to celebrate the country’s independence. Even though it’s been over a century since it was founded, the new visual identity shows a daring future and a reminder that new things are still in the works.
Recently, Tiger Beer became the official beer partner of the Manchester United football team. That was less than two months ago, yet it is once again thinking of Asia, where it is the undisputed larger beer.
“This brand evolution reflects our efforts to better connect with Singaporeans in more meaningful ways, while strengthening Tiger’s position as a beloved fearless icon of our local culture,” said Gerald Yeo, Marketing Director, Asia Pacific Breweries Singapore.
“With the Huat in the Heartlands contest, we look forward to celebrating the spirit of progress driven by the collective strength and courage that binds Singaporeans together, one neighborhood at a time.”
As fans cheer for their tiger, it has become even clearer that they are not alone. There seems to be a tiger hidden in secret places, but this Christmas, it is hidden below the bottle cap of every Tiger beer.
