The actor known for his role on Suits has taken on a new career path with American whiskey brand Bear Fight Whiskey. Gabriel Macht, better known as Harvey Specter, has joined Bear Fight Whiskey as a creative partner and stakeholder.
This is the actor’s first foray into the spirits industry. Bear Fight is produced by Next Century Spirits and backed by Seth MacFarlane of Family Guy fame.
“I really admired the goals of the company and the brand,” he says. “I have experience with whisky in my 20s and 30s, and the character I played on Suits was known for his top-shelf whisky.”
Gabriel Macht Joins Bear Fight Whiskey
in addition, Macht indicates that whiskey is his “second career” after acting, and he has paused to spend more time with his family. Macht is married to fellow actor and former model Jacinda Barrett, who is the mother of two of his children.
“I’ve always been a person that speaks the words from someone else,” he says of his past ventures. “I wanted to be a creator in the messaging. That’s what’s been exciting in this last period, where we have come up with the message for Bear Fight. I felt this was a total disruptor, we wanted to play with the idea of whiskey – it can be a bunch of different things.”
During the early part of 2025, Macht will star in the first advertising campaign for the whiskey brand, entitled “What’s Your Bear Fight?”.
“We wanted to break down this idea that it’s testosterone-driven,” Macht explains of the idea behind the campaign, which is about dealing with challenges and taking a risk. He cites learning to play the guitar for two hours a week as an example.
“We’re trying to create, what are you going through at the moment, what are you connecting on? What are your challenges on your to-do list? Completing a creative project, learning how to work out when your nine-week-old puppy needs the bathroom, it’s the little things.”
