Four Walls Whiskey is celebrating the official start of summer by releasing its brand jingle as a new drinking anthem. Fans are encouraged to join the festivities by recording their own versions of the jingle while enjoying Four Walls Irish American Whiskey with friends. Participants can tag @FourWallsTheBetterBrown on Instagram and @TheBetterBrown on X. They’ll have a chance to be featured on Four Walls Whiskey and co-founders Rob McElhenney, Charlie Day, and Glenn Howerton’s social media channels.
Summer Kick-Off and Four Walls Whiskey Promotional Campaigns
This launch follows a busy start to summer, dubbed “Four Walls and Ginger Ale Season.” Highlights include Chase Utley’s debut of “The Man” cocktail at Citizens Bank Park. It also includes Glenn Howerton’s headlining appearance at Infatuation’s Eeeeeatscon festival in Los Angeles. Additionally, Four Walls has been prominently featured in recent episodes of Welcome to Wrexham. These activities are part of the brand’s ‘Come on in!’ campaign, which promotes the open-minded camaraderie of a bar in daily life. It has significantly driven the whiskey’s growth over the past nine months.
About Rob, Charlie & Glenn Howerton
Rob McElhenney, Charlie Day, and Glenn Howerton are known for their collaborative work on It’s Always Sunny in Philadelphia. They have ventured into the whiskey industry with Four Walls Irish American Whiskey. As award-winning writers, producers, and actors, they have brought their knack for creating fine things into the world of whiskey. Their collective efforts have resulted in a rich and distinctive whiskey brand, reflecting their passion for crafting exceptional experiences.
Four Walls is an award-winning Irish American Whiskey brand created by Rob McElhenney, Glenn Howerton, and Charlie Day. The whiskey is a tribute to the bar, the four walls the gang calls home. The Better Brown is made from grain and malt Irish Whiskies blended with bold American Rye. It is smooth enough for shots but bold enough to stand on its own in classic cocktails. This utility whiskey caters to both real bartenders and those who play the part on TV.
A proud partner of Wrexham AFC, Four Walls is available via e-commerce in the U.S. and physically in bars and stores throughout PA, NY, CA, FL, NJ, MD, DE, and D.C., with plans to expand to more locations soon. Fans can stay updated on upcoming events by following @FourWallsTheBetterBrown on Instagram, @TheBetterBrown on X, and by visiting FourWallsWhiskey.com to sign up for the newsletter. Four Walls encourages its drinkers to enjoy The Better Brown responsibly.
